She is the mind and the hand behind Panizzi's words, even if her signature never appears. And as it should be, her portrait closes the #panizzipeople project. Who takes care of the voice of Panizzi's and Larniano's brand? Let's find out.
#panizzipeople 18: Roberta Bianchi
What's your job at Panizzi?
I work as a Social Media Manager for Panizzi and Fattoria di Larniano. I take care of their digital image. I am a freelancer and Panizzi is one of my oldest clients, so it has a very special value to me!
What is the skill that those who do your job cannot absolutely lack?
Curiosity, creativity and tenacity. The first one means getting to know the company, its facets, its past that is the ground for it present success, and - above all - its people, who truly make the company. The second skill - creativity - serves to transform the stories that you learn about the customer into meaningful and impactful content, in order to be noticed, but above all in order to do justice to the quality of the client, be it a service or product company (in the case of Panizzi and Larniano, both). The third skill - tenacity - is important because there are so many obstacles to face in carrying a communication project; one must therefore insist and make the client understand that embracing a project that goes beyond what has always been done and involving people in it, truly brings value to everyone. Then there is much more: management and relationship skills, for example, also very important.
What do you like the most about your work?
Autonomy. I am definitely a social person, that is undeniable, but I also like to have control of the work I do, taking all the honors and burdens of it. Being able to work in peace, knowing my goal, writing in concentration and creating and manipulating images and photos... To me that is priceless. I often work this way with the radio in the background and facing my small flower garden.
What did you do before working at Panizzi?
Many different jobs that have magically led me to be the one that I am today: a freelance with responsibility, with a few trusted clients. I graduated in business administration and specialized in cultural and new media management; then, chasing the dream of working with cultural heritage, I found out that digital media were particularly suited to me and I started to cover responsibility roles in marketing and communication. Then family became my number one priority and I put my skills at the service of my clients as freelancers. Serendipity!
What do you do in your free time? What are your passions?
Street art and Radio Deejay. My house is a little art gallery featuring limited edition contemporary street-artist works, which I have been collecting for many years and am very proud of. Unfortunately one cannot have to many walls in the house and only a small part of the collection is exposed, so I make frequent trips to my trusted framer (Vittorio, via Ghibellina in Florence) to allow for the works to rotate as much as possible. Listening to Radio Deejay, from ten to noon, is key. And if I can not hear the live program, I can always listen to the rerun.
What is your favorite Panizzi wine, or the one that best represents you?
Ceraso. First of all it has a beautiful color, a coral rose which is worth the purchase alone. Even the label is my favorite. With that shade, it says everything about the wine and anticipates the flavor that you are preparing to taste. Then it is a light, summery wine. I tell myselft a story: one drinks it when unexpected friends arrive, and you improvise an aperitif that is a prelude to a fantastic, unexpected evening. In this story I see a beautiful metaphor of life: rosés are often underestimated, they are not the first wine that come to mind, they stand there on the sidelines without getting too much attention, but when their moment arrives they are able to amaze. This Ceraso, like many things and people in life, are a great surprise: a lot of work, a lot of study, but also a lot of spontaneity and lightness.
What is your favorite place at Panizzi?
The upper part of Santa Margherita, just above the villa, in a late summer afternoon. At this time of day, that side of the hill is flooded with sunshine, you ghave to feeling to be inside a golden waterfall. A light breeze spreads the scents of olive trees and wild plants that grow all around. You only see hundreds of shades of green and only hear silence, broken by the sound of some crickets. It's simply amazing.
What is your favorite place in San Gimignano?
I love seeing San Gimignano get closer and closer from Poggibonsi. It can be glimpsed with its towers from the Florence-Siena highway, then the skyline suddenly disappears, and when you are about 10 kilometers out, it suddenly reappears behind a hillock. The view is simply amazing: fields planted with vines surround it as they were taking care of it and making it even more beautiful. Every time I get to this particular spot - no matter how many times I do - I can not resist the temptation: I pull over and take a picture (which iI usually public on Panizzi's corpoate Instagram account, of course).